Samsung Electronics Co Ltd unveiled its flagship Galaxy S9 smartphone on Sunday with an emphasis on visual applications for social media, hoping to attract tech-savvy young consumers to weather a market slowdown.
With the global smartphone market set to stay flat or even shrink after meagre growth of one percent last year, vendors are focusing on features designed to encourage young consumers to ditch their old phones earlier than they would have previously.
Samsung, the world's biggest smartphone maker, showcased the Galaxy S9 at a mobile gadget fair in Barcelona. It features improved cameras, an artificial intelligence-powered voice tool, and social media functions that are easier to deploy than previous offerings.
New features include an automatic super-slow motion camera setting that looks primed to show up on Instagram feeds soon, and software that turns selfies into instant emojis.
Samsung's AI-powered Bixby service allows S9 users to point its camera to translate a foreign-language sign, without having to swipe through menus or choose settings every time.
Samsung also plans to boost smartphone accessories such as wireless chargers and mobile docking station that allows smartphone features on desktop, a senior Samsung executive said.