Qatar Airways is celebrating the kickoff of the 2018 FIFA World Cup Russia by bringing football fans from around the world to Russia to watch one of the most highly-anticipated events on the global sports calendar.
To celebrate the start of the tournament, the award-winning airline provided its social media followers and football fans a unique opportunity with its #OnYourFeet challenge.
The social media contest provides an opportunity for participants to create a short video of themselves freestyling with a football and share their favourite tricks with the world.
The winning contestants will receive two business class tickets to any destination on the award-winning airline’s global route network.
“The 2018 FIFA World Cup Russia has begun, marking an entire month of excitement as fans from around the world gather in Russia to celebrate their love for football,” Qatar Airways Group chief executive Akbar al-Baker said.
“Whether you are a football enthusiast, dedicated to supporting your national team or even your favourite local team, the World Cup is a global event that unites us all, and we are thrilled to be supporting such a world-class sporting occasion,” he noted.
Qatar Airways, the official partner and official airline of FIFA, recently captured the excitement of the upcoming tournament by launching its new 2018 FIFA World Cup Russia campaign, featuring a re-recording of the classic song ‘Dancing in the Street’ sung by renowned singer and TV star Nicole Scherzinger.
The upbeat TV commercial has seen tremendous global success, with more than 20mn views across the airline’s social media platforms, including Facebook, Twitter, Instagram and YouTube.
Last month, the carrier launched its ‘FIFA Fan Match’ social media contest.
Participants were asked to describe themselves using five emojis for a chance to win tickets to watch the semi-finals in Saint Petersburg.
The highly-engaging campaign was successful with five winners from around the world looking forward to attending the World Cup semi-finals match in Russia.
In celebration of the 2018 FIFA World Cup, Qatar Airways, in collaboration with the Supreme Committee for Delivery & Legacy (SC) and Hamad International Airport, transformed the airport into a fan zone, ensuring that the thousands of passengers travelling through it never miss a moment of the World Cup’s excitement.
Dedicated football fans transiting through the airport will be able to watch the matches, which will be broadcast live in three beautifully themed viewing areas in concourses A, B and C, as well as in Qatar Duty Free’s Marche restaurant.
The three viewing areas have been designed to resemble a living room, a stadium and a majlis – a traditional Arabic seating area where guests are received.