Nissan has unveiled the all-new Maxima 2016 for the Middle East. The completely redesigned 8th generation model is described as ‘the sportiest and most powerful Maxima ever.’
“The dramatically styled Maxima, not only resets the iconic ‘4-Door Sports Car’ positioning, but also sets a new standard for style, performance and technology in the large sedan segment,” said Nissan Middle East managing director, Samir Cherfan.
“The new Nissan Maxima raises the bar incredibly high in class-leading design, fuel efficiency, performance and technology,” he said.
Nissan expects the all-new Maxima 2016 will command a 12% share in the E-segment in the GCC, with a goal of selling around 7,000 vehicles, an increase of more than 70% in sales compared to 2014.
The Maxima 2016’s styling showcases Nissan’s new design language - including V-Motion front end, signature boomerang lights, kick-up C-pillars and unique floating roof appearance.
The new vehicle was developed under the inspiration of the Blue Angels at the Naval Air Station in Pensacola – Florida, US. It holds a specific style inspired by the ‘jet fighter’ styling theme and ergonomic layout.
The futuristic appearance is finished with large dual exhaust chrome tailpipe finishers and 18-inch machined aluminium-alloy wheels. The Nissan Maxima SR adds 19-inch aluminium-alloy wheels that use a unique diamond-cut machined finish.
The Nissan Maxima’s totally redesigned interior is anchored by a “command centre” driver’s cockpit and a premium bespoke style crafted execution. The console also features luxurious padding on the sides with contrasted stitching. A new Display Commander control on the console allows fingertip control of the centre display as befitting a premium sport sedan.
There is genuine stitching on the instrument panel, doors and console, available ambient lighting, available premium leather seating surfaces with diamond-quilted inserts, unique faceted finishers and a sporty D-shaped (flat-bottom) steering wheel.
The all-new Maxima’s comfort is inspired by Nissan’s ‘Zero Gravity Seats’ design with added foam topper pad for initial softness and long-term comfort that consists of acoustic laminated glass (windshield and front side glass), and Active Noise Cancellation System for a quieter cabin.
The Nissan Maxima’s 3.5-litre VQ-series V6 has been redesigned with more than 60% new parts (compared to the previous generation 3.5-litre V6). With 300hp, the Nissan Maxima has a high specific output of 85.7hp/liter. The revised engine helps it achieve an anticipated 15% increase in highway fuel economy to an EPA estimated 30 miles per gallon (48.28km per 3.78 litres).
The performance-oriented Xtronic transmission features a wider ratio range, which allows for stronger acceleration from a standing start and an all-new D-Step shifting logic that provides rapid shifts at high throttle openings.
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