Qatar's exclusive dealer of Chevrolet vehicles, Jaidah Automotive, has opened its state-of-the-art new showroom at the newly built Jaidah Square on the Airport Road.
The new showroom breaks a record for being the biggest standalone Chevrolet Showroom in the Middle East with the entire range of Chevrolet’s product lineup showcased under one roof.
With an impressive space of 3,300sq m, the showroom displays 33 Chevrolet brands with a unique zoning concept.
Besides the US Ambassador to Qatar Dana Shell Smith, the opening was attended among others by several prominent Qatari entrepreneurs.
Chairman of Jaidah Group Jassim Jaidah; group executive director Mohamed Jaidah, managing director of General Motors Middle East Commercial Operations Markus Leithe and Chevrolet Middle East Regional sales and marketing manager Abdallah Madhoun were among those graced the opening ceremony.
Speaking at the ceremony, Leithe described the opening of the Chevrolet's largest stand alone showroom in the region as an event that reinforces Jaidah Automotive's commitment to the brand and one of the major investments to boost the country's automobiles sector.
The new location comes as part of Jaidah Automotive’s ongoing expansion strategy, providing customers with an array of accessible, fully equipped centres; this being one of the most conveniently accessible locations.
Mohamed Jaidah said, “The opening of the largest standalone Chevrolet showroom in the Middle East is a proud moment for Jaidah Automotive and a clear demonstration that our expansion plans are exceeding our ambitious expectations.
"We believe this new showroom signifies the start of even greater success for Jaidah Automotive and Chevrolet in the region, and is a statement of our close and longstanding relationship with GM. The Chevrolet showroom will help secure Jaidah Automotive's position at the forefront of Qatar's automotive industry, and we are looking forward to continuing to offering the best services to our customers and contributing to Qatar's economic growth.".”
At the new showroom, the customers will have different zones to browse. Each zone will have a variety of vehicle trims and colours for customers to explore and choose from. That will include the base, full option and accessorised models.
The Adventure Zone, is for the adventurous customer, who would like to explore the options of customised pickup trucks, built for desert offroading and exploring Doha’s various desert activities with the powerful Silverado.
The SUV Zone is for the family-minded customer looking for a spacious SUV, loaded with the latest Chevrolet safety and technology features. These customers can browse through the different Tahoe and Suburban models.
As for the Crossover zone, customers can explore a wide range of models that suit their needs. The zone features the new Chevrolet Trax, Captiva and Travers.
Performance zone customers looking to explore their wild side can choose between the iconic Camaro or the award-winning new Corvette.
Passenger zone customers can choose class, comfort and much more from the wide selection of models available like; Spark, Sonic, Aveo, Cruze, Malibu and Impala.
The customer-waiting lounge also holds a children’s play area where the customer can leave their children while they tour the showroom.
The event saw a spectacular array of entertainment acts for the reveal of the showroom. The performances, including a music band, an aerial show, an acrobatic car show, a speed painter, and an electric violin duo, were very well received by the guests.
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