The month-long national road safety campaign, ‘#Make It Click Qatar’ organised by ConocoPhilips and BMW Qatar, has reached over 300,000 people through its digital platform and its jingle videos have received over 114,225 views so far.
The campaign, launched at the beginning of December to raise awareness on road safety, concludes on Saturday. It has been reaching out to the motorists through a radio jingle as well as an Instagram activity.
A ConocoPhillips spokesperson told Gulf Times that the campaign has been a huge success through the radio jingles. “The captivating jingles have helped motivate people to make wearing a seat belt a regular habit in their life. In addition, the jingle videos have been viewed over 114,225 times since their release online.”
“A large number of people participated in the successful campaign, with a total of over 800 photos and videos shared on Instagram. To date, #Make it Click Qatar has achieved a digital reach of over 300,000 people, and continues to raise road safety awareness among the community,”explained the spokesperson.
“Make It Click Qatar” channelises the use of both traditional and social media platforms to draw in residents as brand ambassadors and together weave a culture of road safety within the community. The radio jingle was composed by Dominick Farinacci, a New York City Jazz artist, in association with over 15 international artistes from around the world. The jingle will serve as a friendly reminder, encouraging passengers to fasten their seat belts whenever they are in a vehicle and on the road.
As part of the campaign, an engaging Instagram page was launched inviting users to share a photograph of them buckling up in their parked cars, before they begin driving, using the hashtag #Makeitclickqatar. By the end of the campaign, the safety drive seeks to turn the hashtag into a tangible habit among motorists, embedding the use of seat belts as part of their driving lifestyle.
Todd Creeger, president of ConocoPhillips Qatar, said: “We are proud to launch Make it Click Qatar as part of our overall corporate social responsibility strategy in Qatar. Safety is a core value for ConocoPhillips, and we, along with all our partners, are always personally invested in pioneering initiatives that positively reinforce a safety culture, every single day. It’s who we are as a company, and it’s what we do as people.”
“The ultimate goal is to create a behavioural change, and enforce the use of a seat belt as an automatic habit – one that you don’t have to even think of. Something that motorists would just include as part of their everyday driving habit. It’s a small practice, however it truly can save lives,” Creeger added.