Hamad Medical Corporation’s (HMC) Ambulance Service has commenced activities in Villaggio Mall to educate the public about the key messages of its ‘Know the 5 to save a life’ national awareness campaign, which was relaunched at the start of the summer.

The campaign, initially run in 2013, aims to educate the public about the key actions to take when calling an ambulance in an emergency situation.

“The second phase of the campaign has been an enormous success and enabled us to communicate these important messages to Qatar’s population,” said Brendon Morris, executive director of the Ambulance Service.

“Throughout the summer we used a wide range of channels, including newspapers, roadside advertising boards, social media, and online adverts, to reach as many people as possible. The start of this phase of in-mall activities gives us an opportunity to discuss the messages in person with members of the public,” added Morris.

Members of the Ambulance Service will be in Villaggio Mall daily until September 24 before moving to Doha Festival City from September 26 to October 1. They will be highlighting the campaign’s messages and explaining the role of the Ambulance Service to the public.

The ‘Know the 5 to save a life’ messages are: Dial 999 immediately; Know your location; Answer all questions; Follow all instructions’ and Give way to ambulances

“Our Ambulance Service provides a vital service to Qatar’s population. Every day, our teams rush to assist people with serious medical emergencies, so being able to work effectively with the public helps ensure we can provide the very best standard of emergency care as quickly as possible,” stated Ali Darwish, assistant executive director of the Ambulance Service.

“The ‘Know the 5 to save a life’ campaign is helping to educate the public about the key actions to take when calling an ambulance in an emergency situation. I encourage anyone visiting Villaggio Mall or Doha Festival City when our teams are there to take the time to speak to our staff and ask any questions they may have about the Ambulance Service,” added Darwish.

This week HMC’s Ambulance Service commenced activities in Villaggio Mall to educate the public about the key messages of its ‘Know the 5 to save a life’.