Ministry launches second phase of media plan for public hygiene law
February 19 2019 11:27 PM
Director of the General Cleanliness Department at the Ministry of Municipality and Environment, Safa
Director of the General Cleanliness Department at the Ministry of Municipality and Environment (MME), Safar Mubarak al-Shafi giving details of the plan. PICTURE: Thajudheen


*QR5mn in fines collected in the first phase

The Ministry of Municipality and Environment (MME) launched on Tuesday the second phase of the media plan for the public hygiene Law No 18 of 2017.
Director of the General Cleanliness Department at the ministry, Safar Mubarak al-Shafi presented the goals of the phase, its one-year timeline, the means of implementation and the targeted groups covering all citizens and residents, especially workers and students.
He also presented the various types of violations and the penalties imposed for each and explained in detail the awareness programmes and the activities and events which will take place using the media.

These include:

1. Rerunning the audio clips of the violations in local and foreign radio stations and the broadcasting of educational videos on school buses. 
2. Awareness posters on public transport buses and restaurants.
3. Holding workshops for students and foreign workers in 167 companies with 480,000 employees.
4. Posters prohibiting the hanging of laundry on facades of residential buildings. 
5. Co-ordinating with youth centres to hold seminars on hygiene preservation.

Authorities will also co-operate with social media influencers to urge the public to maintain hygiene, in addition to intensifying the campaign in the ministry's social media sites.
Al-Shafi said surveillance cameras will be installed on streets to monitor violations, in addition to the General Directorate of Traffic patrols monitoring violations.
He added that the campaign will co-ordinate with authorities concerned in the Ministry of Interior to report violations through Metrash.
During the first phase of the plan, which lasted from February to December 2018, 4,158 violations were recorded by all municipalities and over QR5mn in fines collected, al-Shafi said describing the law as a qualitative and comprehensive leap that is in line with the urban development taking place in the country.
He also stressed its role in strengthening services and maintaining hygiene and the environment by reducing misconduct and wrongful practices.
He added that the penalties and fines in the law are tougher than in the previous ones, and ranged from QR300 to QR6,000.

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