Qatar Foundation (QF) has unveiled its new-look website. The new website aims to take visitors on an experiential digital journey through the organisation, open up the opportunities it offers to them and be an innovative platform for promoting Qatar to a global audience, a press statement notes. The website is now live at www.qf.org.qa.
Using state-of-the-art design concepts and a storytelling approach, the website is an immersive, interactive, and user-friendly showcase of QF’s pivotal contribution to Qatar’s economic and social development and how it generates benefit for the world. It encourages local, regional, and international visitors to step inside QF, explore its unique ecosystem of education, science, and community development, and discover how they can be part of it.
The launch of the new website – which includes people-focused stories and information intended to strike a chord with an array of different audiences; a powerful visual focus, through videography and animation; and a clean, responsive, and easily readable design – mirrors QF’s evolution, its creative and forward-thinking nature, and its commitment to engaging people within and beyond Qatar with its mission.
Mayan Zebeib, chief communications officer at QF, said: “QF’s new website is a digital reflection of who we are as an organisation – innovative, diverse, purposeful, open and unique."
“While having all the hallmarks of a classic corporate website, it goes further, by offering a truly immersive experience and inviting local, regional, and global audiences to take a journey through QF. Our new website is designed to encourage visitors to read, discover, and start conversations with us, building enduring relationships between ourselves and our audiences that allow them to truly share in our story,” explained Zebeib
The website’s content and design emphasise how QF’s work directly benefits people’s lives in Qatar, and encourage community participation in its events, activities, and programmes. Its stories are also aimed at introducing QF to a wider international audience, and enhancing the profile both of the organisation and of Qatar.
It will also provide prospective students with simple, clear access to information about QF’s unique education model, highlighting programmes, specialisations and opportunities for academic success and personal growth, and telling the stories of those who have been empowered by their Education City experience.