Microsoft has honoured Ooredoo with its Digital Transformation Award at its annual digital transformation awards.
The awards recognise those organisations and entities that are playing a leading role in driving successful digitisation initiatives that lead to better engagement of customers, empowered employees, optimised operations and reinvented products and services.
Ooredoo had used the recent Microsoft Artificial Intelligence (AI) summit to announce the launch of Ooredoo Sports, an exciting new partnership with Microsoft that will revolutionise the way fans engage with their favourite sports.
Ooredoo Sports is a new sports conversational AI developed in partnership with Microsoft, which leverages Microsoft AI and augmented reality (AR) technologies to transform fan engagement with many different sports.
The technology is planned to go live in June in time for Copa America, in which Qatar is participating. Customers will be able to use Ooredoo Sports via Facebook Messenger, Skype and Google Assistant by the beginning of June. The AR experience app will be available on Apple Store and Google Play.
“AI and AR are indeed the future, and we look forward to seeing what else we can do with these exciting concepts,” said Yousuf Abdulla al-Kubaisi, chief operating officer, Ooredoo.
“Today, we recognise the success of those organisations that have taken a leap in their digital transformation journey to achieve more,” said Lana Khalaf, general manager, Microsoft Qatar.
The official said customers like Ooredoo are remarkable examples of how the intelligent cloud and the intelligent edge can be leveraged to innovate, and get ahead of the curve to gain a competitive advantage in a digital-first world.
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