New noise-cancelling headphone from Bose now in Qatar stores
September 22 2019 01:43 AM
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The new wireless Noise Cancelling Headphones 700 from Bose.
The new wireless Noise Cancelling Headphones 700 from Bose.

Fifty One East and Bose have announced the availability of the latest pair of the international audio brand’s flagship headphones in Qatar. 
The new wireless Noise Cancelling Headphones 700 feature the “biggest leap forward in headphones since the iconic QuietComfort”, according to a press statement.
The headphones come in black and silver, and are available at the Bose store - Lagoona Mall, Fnac - Lagoona Mall and Doha Festival City, Modern Home – Al Maha Center, iSpace – Lagoona Mall and Al Maha Center, Virgin Megastore – Landmark, Villaggio, Doha Festival City, Mall of Qatar and other major retailers across Doha.
“The Bose 700s introduce a revolutionary new voice interface that redefines mobile communication the way Bose noise-cancellation redefined mobile audio”. 
They’re built off the “legendary performance of QCs to transform the most demanding environments into private sanctuaries for listening. And they debut new, pioneering technologies to magically transform the same public spaces into private rooms for talking with friends, family and virtual personal assistants,” the statement noted.
With their exclusive innovation, the 700s isolate a user’s voice from 360 degrees of unwanted sound. And that lets Bose 700 owners “do what’s never been done”.
Surrounded by competing conversations, rush-hour traffic and loud subway platforms, 
they can share their quiet, and not the noise around them — for crystal clear calls to home and work, and unprecedented accuracy from VPAs. Siri for iOS is easily accessible, the Google Assistant and Amazon Alexa are both built-in — and now, Alexa “is just a wake word away”.
The Bose Noise Cancelling Headphones 700 have been engineered from the ground up as an integrated system, with a new acoustic and electronics package, new digital signal processing and a new eight-microphone system for the most complete, effortless headphone experience ever. Six microphones dramatically cancel noise, “so it doesn’t reach one’s ears”. 
Two of those microphones combine with two others to “dramatically improve voice pickup”. 
“A beamform-array isolates your speech, suppressing everything else that’s audible. A rejection-array adds a second line of defence, tracking then blocking the most disruptive remaining sound — from a coffee grinder to other dialogue nearby. It all happens in real-time — adapting as you move, turn your head, and your environment changes,”  the statement explained. “It works with any VPA, any phone paired to the 700s, or any phone or phone/headphone combination on the far-end.  And it works from anywhere, whether you’re talking to people or machines. On audio and video calls, they’ll hear what you’re saying — not the TV behind you, or the person next to you. For voicemails, your voice is recorded, not theirs. 
“And whether you’re asking for directions or a playlist, dictating a text or e-mail, or need your home alarm turned on or your heat turned off, Siri, the Google Assistant, and Alexa will help you — because now, they can hear you.”
The Bose 700s use the next-generation Bose noise cancellation for improved noise reduction, and sophisticated electronic circuitry that eliminates the “hiss” regularly heard in other headphones. Combined, they enable the 700s’ new adjustable noise cancellation feature, including a full-transparency experience that gives the term “off” an entirely new meaning.



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