Apple’s odds in biggest European Union tax case may sway in court test
September 23 2019 10:39 PM
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Apple’s new offices on Half Moon Street in southern Ireland. Apple may only need to wait until today to get early clues about its chances of success in the biggest European Union tax case in recent history.

Bloomberg/Luxembourg

Apple Inc may only need to wait until today to get early clues about its chances of success in the biggest tax case in recent history.
The iPhone maker has been arguing its case at the European Union’s General Court to topple a record €13bn ($14.3bn) EU tax order. This week the same panel of judges will deliver a ruling on two smaller but related challenges by Starbucks Corp and a Fiat Chrysler Automobiles NV unit.
They’re the first in a series of cases to come to a decision as companies rail against EU Competition chief Margrethe Vestager’s five-year crackdown on allegedly unfair tax deals.
While the facts of the various appeals differ, today’s decisions “should have a far-reaching impact, both on the other pending cases and going forward,” said Howard Liebman, a tax partner at law firm Jones Day in Brussels, who isn’t involved in the disputes.
The judges’ stance will “presumably establish some precedent as to how far the court is willing to allow the commission to extend its approach of judging tax regimes – and individual tax rulings – in the context of a state-aids analysis,” he said. Appeals have been piling up at the EU courts since state-aid investigators started work in 2013 to unearth what they deem to be the most problematic examples of otherwise legal individual tax agreements doled out to companies by countries. The judges’ verdicts could empower or halt Vestager’s probes, which are now centring on fiscal deals done by Amazon.com Inc and Alphabet.
Starbucks and Fiat were targeted on the same day in 2015 by a similar EU order to pay back about €30mn each over their tax arrangements in the Netherlands and Luxembourg respectively.
The commission accused Luxembourg and the Netherlands of granting so-called tax rulings to the companies that backed “artificial and complex methods” to calculate their taxable profits that didn’t reflect “economic reality.”
The EU said at the time the companies did this by setting prices for products and services sold between units – called transfer prices – that didn’t reflect market conditions.
“As a result, most of the profits of Starbucks’ coffee roasting company are shifted abroad, where they are also not taxed, and Fiat’s financing company only paid taxes on underestimated profits,” said in a 2015 statement.
Luxembourg has since also been ordered to recoup €250mn from Amazon.com and €120mn in back taxes from energy utility Engie SA, France’s former natural-gas monopoly, previously known as GDF Suez.
In the Apple case, the EU said Ireland illegally slashed the iPhone maker’s tax bill between 2003-2014, a finding the company and Irish officials don’t accept.
The EU alleged that “Apple paid essentially no tax on earnings in Europe” and “sought headlines by quoting tiny numbers, but this public campaign ignores the taxes Apple pays all across the world,” Apple attorney Daniel Beard said at last week’s hearing.
The Dutch finance ministry said it had nothing to add to previous statements criticising the EU’s approach. Fiat Chrysler, Starbucks, Apple and the commission declined to comment, as did the Luxembourg and Irish finance ministries.
EU nations ordered to claw back the allegedly illegal tax aid have accused the commission of overreaching itself by using state aid law to attack individual fiscal arrangements that dated back many years. A key question for the commission in the cases is whether its argument that these tax rulings were selective and unfair stands up in court.
“The commission did not identify a single instance where a taxpayer was treated less favourably than Apple,” Paul Gallagher, a lawyer for Ireland, told the judges in the court hearings last week.
Luxembourg, which has so far faced the brunt of the EU’s decisions, has attacked the “arbitrary nature” of the commission’s approach which creates “complete legal uncertainty,” their lawyer Denis Waelbroeck said in a court hearing about Fiat’s case last year. Ireland and Luxembourg have supported each other in their respective appeals.
The nation was among the first EU countries to be singled out in 2014 over its tax practices, when a group of investigative reporters published thousands of pages from secret arrangements between the tiny nation and companies including Walt Disney Co, Microsoft Corp’s Skype and PepsiCo.
The so-called LuxLeaks publications have been used by EU regulators in their deliberations and EU officials further expanded their probes by seeking new information to find more “outliers” among these tax deals.
Still, in a first in the EU’s continued crackdown on “outliers” among these otherwise legal tax rulings, the commission last year closed its probe into the fiscal deal between McDonald’s Corp and Luxembourg, finding there was no violation of state aid laws.



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