Alfardan Premier Motors takes part in Ladies Test Drive Open Day
December 15 2019 02:28 AM
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Snapshot from the Ladies Test Drive Open Day.

Alfardan Premier Motors Co, the official retailer of Jaguar Land Rover vehicles in Qatar, participated in the Ladies Test Drive Open Day that took place at the Losail International Circuit recently.
Organised for the third time in Qatar, the participating ladies had the opportunity to test-drive four Jaguar Land Rover vehicles, including the new Jaguar XE, Jaguar F-PACE, the new Range Rover Evoque and Range Rover Velar, at the event.
The vehicles provided by Alfardan Premier Motors received a “huge response from the female motorists as they had a first-hand experience of what makes the Jaguar Land Rover vehicles a world-class brand”, a press statement noted.
Hussein Adra, Marketing & Customer Relationship manager for Alfardan Premier Motors, said: “We are delighted to have taken part in this great event and provided women in Qatar with an opportunity to experience Jaguar Land Rover vehicles. Our participation in the Ladies Test Drive Open Day is to build a community for thrill seekers and have ladies experience the technology and performance of our world-class brand.
“We thank Losail Circuit Sports Club for this wonderful event and look forward to taking part in similar events in the future.”
Alfardan Premier Motors stressed that it “consistently invests in providing world-class showrooms and service centres, keeping the needs of its customers at the core”.
Alfardan Premier Motors recently announced the completion of renovation work at its second world-class showroom in Al Sadd in the heart of Doha, as the automotive brand further “cements its leadership position in the market”.
The new Jaguar XE features significant design and technological upgrades to the 2015 model, building on the beautifully judged proportions of the previous version. The updated exterior design gives the XE a more purposeful and assertive stance, while the new sporting intent has been taken up a level, with contemporary design cues inspired by the F-TYPE sports car. The 2020 XE appears wider and lower than before, with larger front apertures, bold graphics and muscular forms alluding to the car’s performance and advanced aerodynamics.
Dubbed as the World’s Ultimate Practical Sports car, the Jaguar F-PACE is a performance crossover designed and engineered to offer the agility, responsiveness and refinement that all Jaguars are renowned for, together with unrivalled dynamics and everyday versatility.
Developed using Jaguar’s lightweight aluminium architecture, the Jaguar F-PACE combines purity of line, surface and proportion with F-TYPE-inspired features such as the powerful rear haunches, fender vents and distinctive tail light graphics.
The award-winning Range Rover Evoque features all-wheel drive, as well as a second-generation active driveline with driveline disconnect to enhance efficiency and adaptive dynamics to deliver the optimum balance of comfort and agility. The new Range Rover Evoque is the first
in the world to feature Ground View technology, which effectively makes the bonnet invisible by projecting camera imagery onto the upper touchscreen to show the driver a 180-degree view under the front of the vehicle.
The Range Rover Velar offers a combination of luxury, refinement and all terrain capability at levels never before seen in the mid-size luxury SUV segment, Velar’s styling displays an elegant simplicity. This visually reductive approach to its design is complemented by pioneering consumer technology and a wide choice of engine and trim options. The Velar benefits from a sophisticated all-wheel drive system paired with four-corner air suspension and a suite of traction technologies which combine to deliver world-class all-terrain capability.



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