Mahaseel have sold 5mn kg vegetables in local market
February 29 2020 02:38 PM
Mahaseel’s new headquarters
The operations in Mahaseel’s new headquarters that spans across 20,000 square meters began in concurrence with the start of operations in Al Sailiya Central Market. PICTURES: Shaji Kayamkulam


Mahaseel for Marketing and Agricultural Services Company, a subsidiary of Hassad, on Saturday announced that it has marketed 5mn kg vegetables in the local market during the current agricultural season.

“We founded Mahaseel with the aim of providing the infrastructure and services needed to support the private agriculture sector, as well as to motivate them to increase the quantity and enhance the quality of local produce, towards achieving food security," said Mohamed al-Sadah, Hassad CEO, during a tour of Al Sailiya Central Market.

Mahaseel markets 30 different vegetable varieties in the local market through 44 hypermarket outlets across the country, the company has said in a statement.

Moreover, 200 local farms are currently registered with Mahaseel to benefit from the marketing and agricultural services that are provided to farmers.

The operations at Mahaseel’s new headquarters, spread over 20,000sqm, began in concurrence with the start of operations at Al Sailiya Central Market.

Eng. Mohamed Al-Sadah, Hassad CEO

The headquarters includes a vegetable receiving hall that covers over 2,300sqm and an operations hall measuring 3,500sqm.

It also includes 11 cold stores with a height of 8m and an area of 2,000sqm.

The production capacity is 400 tonnes per day.

Mahaseel is currently working with local farm owners on pre-contracting and daily direct contracting basis following specific conditions for each programme.

The pre-contracting programme is a guarantee for farmers to sell their produce at a fixed price without any influence of market supply and demand factors, thus ensuring a near-constant return once the agreed-upon quantities are achieved, the statement notes.

So, a farmer’s main focus will be on agricultural activity, it adds.

A consultative committee has been formed by Mahaseel and it includes a number of local farm owners among its members to monitor any remarks from the farmers’ side.

Also, they work with the company to find effective solutions in order to develop and enhance the mechanism of the operation.

Further, Mahaseel conducts training programmes.

Divided between theoretical and practical studies, these programmes ensure the development of the private agriculture sector.

Last updated: March 01 2020 12:01 AM

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