Elite Paper Recycling (EPR), in co-operation with LuLu Hypermarket, is launching an awareness campaign that focuses on the use of recycled cartons for home delivery of groceries, in support to efforts made by Qatar to limit the spread of Covid-19.
‘Stay Home Save Life’ and ‘Together we fight Coronavirus’ are two hash tags launched along with the campaign, raising community awareness on the necessity to stay home, in addition to the national heath hygiene guidelines for the public.
The carton is 100% recycled and 100% ‘Made in Qatar’, delivering home a message and encouraging the community to use recycled materials to preserve the environment. The groceries purchased through LuLu online shopping are packed carefully in the recycled boxes and delivered directly and safely to consumers.
LuLu Hypermarket, as part of its CSR plan on Qatar, is starting ‘Go Green’ strategies by collaborating with local Qatari SME recyclers, such as EPR. LuLu also supports EPR’s initiatives in building a sustainable environment.
“This campaign is launched amidst the outbreak of Covid-19. This box initiative is the first-of-its-kind in Qatar and we are very proud to say that its 100% ‘Made in Qatar’ and 100% eco-friendly,” said EPR chairman Abdullah Ibrahim al-Suwaidi.
“We continue to develop as a business with a value showing solidarity to our community in Qatar and raising awareness on recycling, going green, and staying at home to save lives,” he explained.
“Marking World Environment Day, the box represents community solidarity on supporting local SMEs and part of the EPR CSR strategies set to develop within the circular economy in Qatar,” said Catina Aghayan, EPR communications strategy adviser.
LuLu Hypermarket operations manager David Bache added, “At LuLu Hypermarkets Qatar, we fully support green initiatives in line with the green strategy for Qatar, and it’s fantastic to be able to support a local Qatari SME in Elite Paper Recycling, whilst still advertising the stay home save lives message, and the importance of using fully recyclable materials in today’s retail market. Through this initiative we have also been able to reduce plastic usage, whilst providing our customers a very safe carton in which to transfer their shopping to the home.”
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