'Business ambassadors' laud Qatari firm's initiative to develop African communities in Qatar
February 26 2021 09:23 PM
Officials from KON Group and some of the business ambassadors.
Officials from KON Group and some of the business ambassadors.

An initiative to develop African communities in Qatar through a collaboration between a Qatari firm and seven embassies is gaining momentum among community leaders who were appointed as “business ambassadors.”
The ‘Ta3araf’ initiative, a programme that aims to increase awareness about Qatar in every community, is a collaboration between KON Group and the embassies of South Africa, Kenya, Uganda, Tanzania, Nigeria, Sudan, and Tunisia.
Earlier, ‘business ambassadors’ were appointed as part of the programme. They are Derrick Smith of South Africa, Omar Farah (Kenya), Aliguma Saul Rayan (Uganda), Fatma Hassan (Tanzania), Insaf Ouslati (Tunisia), Noimot Omolara Olayiwola (Nigeria), and Adam Hagar (Sudan).
According to Smith, the initiative offers an opportunity to engage on a platform that could unite African communities, underscoring its importance “for business sustainability to build such relationships.”
Farah underscored one of the advantages of the initiative, particularly when working with KON Group in capacity building and business alignments for Kenyan residents in Qatar.
“We shall endeavour to encourage KON to institute a database for all African communities in Qatar and provide specific solutions to each. One approach could be diaspora investment and holding conferences with African banks for them to understand the positioning of the diaspora,” Farah said.
He added: “In order to have this in place, the leaders of the community are to be incorporated in the whole strategy and supported to reach out. Awareness forums can be held to appraise them on how KON can benefit the community and vice versa.”
Rayan, who is chairman the Ugandan Community in Qatar (UGACOQ), noted that it is the responsibility of the communities involved to work and achieve the programme’s goals and objectives.
Ouslati said, KON provides an opportunity for Tunisia, as well as Tunisian civilisation and culture, in helping residents learn more about Qatar.
She also lauded the group’s efforts to combine art and culture in “highly-organised programmes.”
Olayiwola, who is founder of the Nigerian Expat Women Forum in Qatar (NEWFOQ), said, “KON Group is fast positioning itself as Qatar's cultural and community engagement ambassador among African expatriate communities through its numerous initiatives targeting this population.”
She added: “Their commitment and dedication to promote Qatar in a positive light among its residents and their home countries through their embassies in Qatar, as well as local associations and groups, is commendable.
“KON Group's community-facing services, including business and PR services seeking to support expatriates to establish their businesses in Qatar and a new initiative called ‘Ta3araf’ will no doubt create more positive impact and a ripple among residents of Qatar, including the Qatari population.”

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